Privacy Policy

American Powertrain (“we,” “us,” or “our”) operates the website www.americanpowertrain.com (the “Site”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Site and the choices you have associated with that data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our service to you.

Types of Data Collected

  • Personal Data: While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
    • Email address
    • First name and last name
    • Phone number
    • Address, State, Province, ZIP/Postal code, City
    • Cookies and Usage Data
  • Usage Data: We may also collect information on how the Site is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
  • How We Protect Data: We’re committed to keeping your shopping experience secure and safe. We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit or access your personal information. All traffic is routed through a secure server. All supplied sensitive/credit information is transmitted via Transport Layer Security (TLS) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems and are required to keep the information confidential.
  • Cookies: Cookies are small files that are used to store information on web browsers. They enable the sites or service providers’ systems to recognize your browser and capture/remember certain information. We use cookies to save your preferences along with remembering and processing the items in your shopping cart. To clear your cookies, navigate to your browser’s settings. Here are specific instructions for the top browsers American Powertrain customers use:
  • Chrome
  • Safari
  • Internet Explorer
  • Edge

Use of Data

American Powertrain uses the collected data for various purposes:

  • What Information Do We Collect? We collect information from you when you register on our site, place an order or subscribe to our newsletter. When ordering or registering on our site, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information.
  • How We Use It For starters – we do not sell, trade or otherwise transfer to outside parties your personally identifiable information. Any of the information we do collect from you may be used in one of the following ways:
  • To personalize your experience
  • To improve our website
    • We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To improve customer service
    • Your information helps us to more effectively respond to your customer service requests and support needs.
  • To process transactions
  • To send periodic emails
    • The email address you provide for order processing will be used to send you information and updates pertaining to your order. Opting-in for marketing emails is separate and occurs via the newsletter signup page or during the user account setup process. You can opt out at any time.

Targeted Advertising

Targeted ads help to control our marketing expenses and allow us to continually focus on providing outstanding value for the parts and accessories you are looking to purchase.

Examples:

  • An advertisement that features a product you were previously looking at on the site.
  • An image advertisement highlights an interior sale to you a few days after you were browsing interior items.

Benefits:

  • You see ads for the vehicle you actually own.
  • You can learn about product discounts and website sales faster.
  • You may become aware of complementary products to improve your build.

We use a third-party service provider to serve ads and/or collect data on our behalf across the Internet and sometimes on this website. Some of these service providers may collect information about your visits to our website, and your interaction with our products and services to tailor marketing messages on this website and other sites or to trigger real-time interaction, customize this website or enhance your profile. Some of these service providers may be able to collect personal information that you share with this site via a web form automatically and prior to your pressing a submit button, and they may be able to use information from your visits to this site to send marketing messages to you in a way that may personally identify you.

This information is collected through the use of a cookie, a javascript tag, and/or pixel, which is industry-standard technology used by most major websites. The information collected by these service providers may include your device’s IP address, user agent, email addresses (where hashed or otherwise rendered pseudonymous), and other user and device-level pseudonymous information. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies. If you would like more information about these practices, please click: http://optout.aboutads.info/#!/.

Opting Out of Targeted Ads

The majority of users surveyed prefer targeted ads, but if you don’t, no problem. Typically, the fastest way to opt out of our tailored ads is by visiting the Digital Advertising Alliance. The previous link allows you to control the collection and use of web viewing data for interest-based advertising and other applicable uses on your browser, by some or all of the participating companies.

If you would rather opt out of tailored advertisements, including retargeting ads, at the advertisers’ websites, see the following:

Private Browsing

Most browsers, like Chrome and Safari, offer you the ability to browse websites privately. In this mode, the browsers won’t save your browsing history, cookies and site data, or information entered in forms. Downloaded files and bookmarks can still be kept but keep in mind that your activity isn’t hidden from entities like your employer, school or internet service provider if you are on their network.

Here are specific instructions for the top browsers American Powertrain customers use to enable private browsing:

For private viewing in other browsers, please consult your web browser’s website for instructions. If none exist, please consider installing one of the browsers listed above.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

Disclosure of Data

American Powertrain may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of American Powertrain
  • To prevent or investigate possible wrongdoing in connection with the Site
  • To protect the personal safety of users of the Site or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. To highlight our commitment to data security and protection, let’s review some key points regarding the CCPA:

  • How can users request access, change, or erase their personal data we have collected?
    • You have the right to contact us at [email protected] to request account information or request its deletion, assuming there are no in-process orders or payments where the information is necessary.
    • We’re committed to keeping your information safe and will verify the identity of the person making the above request.
  • For businesses that do sell personal information, the CCPA instructs a “Do Not Sell My Personal Information” link to be placed on its website homepage and for prior consent to be obtained for minors 13-16 years old before selling theier personal data. As stated before, we do not sell, trade or otherwise transfer to outside parties your personally identifiable information.

Data Portability/Opt-Out Instructions

For users who would like to receive a copy of the personal data that has been previously supplied to us, please make a request to [email protected] For instructions on how to opt-out of targeted ads, please see the ‘Opting Out of Targeted Ads’ section in this document. To browse the website without your browser saving cookies or your history, please see the Private Browsing section of this page.

Disclosing Information to Outside Parties

As stated before – we do not sell, trade or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies or protect ours or others rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

Contact Us

If you have any questions about this Privacy Policy, please contact us: